CM502 SCPR Industry Final Video For Group 1

The purpose of this video is to highlight what we learned from our interview with Andrew Cunningham, the Content Development and New Media Manager at Franklin Pierce University, as well as the SCPR specialty area of nonprofit higher education. An authentic approach to digital and photo content creation and the ability to adapt in crisis is key to successful recruitment and retention for a higher education institution. This video was created for our Strategic Communication in the Digital Age class as part of a Master’s in Strategic Communications and Public Relations program at Sacred Heart University.

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Alice Smith is currently enrolled in Sacred Heart University’s Strategic Communications and Public Relations Graduate Program She works at the Town of Redding, CT as the Executive Assistant to the First Selectman, She is also a collage artist and engages in public art projects when time allows. Visit: or